Privacy Policy
Last updated: April 22, 2025
The Credit Union Wire (“Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website https://thecreditunionwire.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
1. Information We Collect
We collect several types of information from and about users of our Website:
A. Information You Provide to Us Directly:
- Identifying information such as your name, email address, organization, and job title when you fill out forms, sign up for our newsletter, or communicate with us.
- Future account-related data if user registration features are implemented.
B. Information We Collect Automatically:
- Usage data including IP addresses, browser type, device identifiers, operating system, referring URLs, page views, and on-site behavior through the use of cookies and similar tracking technologies.
- Analytics via Google Analytics and similar tools to improve site performance, user experience, and content strategy.
C. Information from Third Parties:
- We may receive aggregated demographic or behavioral data from third-party advertising platforms or social media channels, particularly when users engage with sponsored content or referral traffic.
2. How We Use Your Information
We use the information we collect for a variety of legitimate business interests, including to:
- Provide access to our content and services;
- Deliver newsletters and marketing communications (with opt-out options);
- Improve the performance, usability, and content relevance of our Website;
- Serve targeted advertisements and sponsored content;
- Respond to user inquiries or service requests;
- Ensure compliance with applicable laws and contractual obligations.
We may also use information for any other purpose disclosed to you at the time we collect it or for which you provide consent.
3. Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information:
- To service providers, contractors, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our business or assets.
- For any other purpose disclosed by us when you provide the information.
We do not sell or rent your personal data to third-party marketers.
4. Cookies & Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect and store information about your interactions with our Website. This includes:
- Strictly necessary cookies for site functionality;
- Analytics cookies (e.g., Google Analytics) to understand usage and improve content;
- Advertising cookies used by third-party ad networks for behavioral targeting.
You may disable cookies in your browser settings, though this may affect certain site features.
5. Social Media & External Links
Our Website and content may include links to external websites, social media platforms, and embedded content (e.g., LinkedIn posts or embedded tweets). These third-party sites may collect data about you independently, and we are not responsible for their content or privacy practices. We recommend reviewing their privacy policies separately.
6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes described in this Privacy Policy, including satisfying any legal, regulatory, tax, accounting, or reporting requirements. In general:
- Newsletter and contact form submissions are retained until you unsubscribe or request deletion.
- Web analytics data is retained according to default settings of the platform used (e.g., 26 months for Google Analytics).
7. Data Security
We implement commercially reasonable technical and organizational safeguards to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, no system can be guaranteed 100% secure. You use the Website and provide information at your own risk.
8. Children’s Privacy
Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected or received personal data from a child under 13 without parental consent, we will delete that information.
9. Your Choices and Rights
You may choose to:
- Unsubscribe from our newsletters by clicking the “unsubscribe” link in any email;
- Request access to or deletion of your personal data by contacting us (see Section 10);
- Adjust your cookie preferences through your browser.
As we currently target only U.S. audiences, we are not subject to GDPR; however, we aim to uphold best practices regarding transparency and user control.
10. Changes to Our Privacy Policy
We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
11. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
The Credit Union Wire