Industry Insights

“PSECU Strengthens Community Ties with New Full-Service Branch Opening in Lemoyne”

Credit Union Wire

PSECU Expands Footprint With New Full-Service Branch in Lemoyne

The Pennsylvania State Employees Credit Union (PSECU) has marked a significant milestone in its ongoing commitment to community banking by officially opening a new full-service branch at 1249 Market Street in Lemoyne. This strategic move extends PSECU’s presence to the West Shore, offering greater convenience to both current and prospective members in the region.

Branch Grand Opening and Community Focus

The Lemoyne branch officially opened its doors on May 15, 2025, with a ribbon-cutting ceremony that underscored PSECU’s dedication to strengthening local ties. The credit union has announced a week of open house festivities with refreshments and giveaways from June 2 through June 6, culminating in a grand opening celebration on June 7. The event will be family-friendly, featuring a photo booth, caricature artist, and other engaging activities designed to foster community connections and celebrate this new chapter in the credit union’s growth.

Replacing Strawberry Square: Meeting Members Where They Are

The opening of the Lemoyne branch comes as PSECU closes its former location in Strawberry Square, Harrisburg. While the Harrisburg branch operations have ceased, PSECU will maintain an ATM presence in Strawberry Square, ensuring members continue to enjoy convenient access for cash withdrawals and account services. This transition reflects PSECU’s evolving strategy to be physically present where members live and work, reaffirming its promise to deliver banking solutions tailored to local needs.

Enhanced Member Experience and Modern Services

The Lemoyne branch is equipped to provide an exceptional suite of services. Members have access to drive-thru banking, teller support for routine transactions, cash withdrawals and deposits, check cashing, loan applications, and in-person membership enrollment. In addition, a 24/7 drive-thru ATM ensures round-the-clock service for busy members. The branch is open Monday through Friday, from 8 a.m. to 4 p.m., making it accessible to members with varying schedules.

Erin Hennessy, chief member experience officer at PSECU, emphasized the credit union’s commitment to integrating digital and in-person services, stating that the Lemoyne branch is “designed to strengthen those connections, offering convenient access to the services our members rely on; both in person and through our digital channels.” This vision aligns with industry trends, where hybrid service models are increasingly vital in shaping member satisfaction and deepening relationships.

Location Advantage and Regional Impact

The decision to locate the new branch in Lemoyne reflects PSECU’s strategic intent to serve the broader West Shore community, an area experiencing both residential and commercial growth. Lemoyne’s accessibility and proximity to Harrisburg make it a logical choice for expanding brick-and-mortar operations, especially as member behaviors and work patterns shift in the aftermath of pandemic-driven changes.

PSECU, headquartered in Susquehanna Township, has built its reputation as one of Pennsylvania’s largest credit unions. By investing in a modern retail branch in Lemoyne, PSECU reaffirms its place as a cornerstone financial institution in central Pennsylvania, while also positioning itself to capture new membership opportunities in vibrant neighboring communities.

Continued Innovation and Member-First Philosophy

PSECU’s expansion into Lemoyne is more than a relocation; it’s a testament to the credit union’s adaptive business model. Rather than merely maintaining legacy sites, PSECU is evaluating where and how its members prefer to interact. The new branch is designed with flexibility and convenience in mind, supporting both traditional banking needs and seamless integration with digital banking tools.

The drive-thru option, enhanced ATM accessibility, and in-person support are examples of how PSECU is prioritizing service delivery in ways that reflect today’s member expectations. The branch’s operational hours further demonstrate an understanding of local traffic patterns and member demand, contributing to the overall member experience.

Member and Community Engagement

PSECU’s open house and grand opening celebration offer more than just banking services; they serve as an invitation for the Lemoyne community to engage with the credit union’s mission and explore membership benefits. Credit unions nationwide are seeking ways to differentiate through community involvement, and events like these build goodwill and foster long-term loyalty.

Social media coverage and positive local response have further amplified PSECU’s brand visibility. The new branch is already generating excitement online, with members and staff highlighting the improved location and upgraded amenities through posts and photos. As PSECU continues to invest in its physical and digital networks, it demonstrates a clear roadmap for sustainable growth through member engagement and community partnership.

Strategic Outlook and Implications for Credit Union Executives

PSECU’s Lemoyne branch opening illustrates several strategic lessons for peer credit unions navigating the changing landscape of retail banking:

  • Location Optimization: Evaluate branch footprints regularly based on member migration, workplace trends, and local development.
  • Hybrid Service Delivery: Blend in-person, drive-thru, and digital services to meet evolving member needs and provide flexibility.
  • Brand Engagement: Use grand opening events and community partnerships to draw in new members and promote brand loyalty.
  • Operational Agility: Plan branch hours and staffing to align with local usage patterns and maximize member convenience.

By embracing these principles, credit union executives can ensure their institutions continue to thrive amid technological advances, demographic shifts, and rising member expectations.

Conclusion

The launch of PSECU’s new Lemoyne branch is a case study in responsive, community-centric growth. By replacing its Harrisburg Strawberry Square office with a modern, accessible, and full-service location, PSECU underscores its member-first philosophy and adaptability in a changing financial services environment. With its focus on enhanced service, local presence, and community engagement, PSECU is well-positioned to deepen relationships and set a benchmark for credit union innovation in Pennsylvania and beyond.